Time: 14:00 to 17:30
Cost: £25 + VAT per person; online discount price £21.25 + VAT 

This seminar is supported by the British Academy of Composers & Songwriters, British Music Rights and Music Publishers Association.

The afternoon has 3 parts - A speaker's session, a Q & A panel session and a networking session.

Speaker's session:

• How to structure your business to become investment ready and how to obtain loan finance.
  - What to include in your business plan
  - How to sort out your company’s finances
  - Developing long, short and medium term goals
  - Market development consideration
  
  Geraint Howells from accountants Kingston Smith gives his expert advice
  
• Raising finance from a bank's perspective
  Ian Mason from the Royal Bank of Scotland gives his advice as what banks are looking for when you approach them for a loan.  Also covered will be the Small Firms Loan Guarantee Scheme (SFLGS)
  
• Raising capital investment - advice from equity advisors and investors.
  - What investors look for
  - Return on investment
  - Exit strategies for Business Angels.
  
  Hugh Mason of Pembridge Partners will inform you what capitial investors, business angels and investment trusts are looking for in the short medium and long term.

Panel session:
This is an interactive session where the panel of speakers including our Creative Industry Specialist Account Manager will take your questions.  Questions will taken from the floor or can be made anonomously in writing.

Networking:
At the end of the panel session there will be networking time to meet with the speakers, others in the Creative Sector, Business Link staff and representatives of the membership organisations supporting this event.

How you will benefit:

- Understand the thinking, planning and process of raising finance to grow your music business
- Learn about the various sources for accessing finance
- Get your burning finance questions answered

Who should attend:
Any SME’s in any creative industry sector who are currently trading and looking to raise finance.

Get the inside track from the people who do this every day of their lives, they are the experts!

SPEAKER PROFILES

Ian Mason - Royal Bank of Scotland
Ian Mason is Head of Creative Industries London for the RBS group in the commercial banking market space (£1m-£25m t/o businesses).  Ian has a particular interest and knowledge of technology companies having spent 5 years outside banking in the telecoms industry where he managed business development, strategy and partner relations for ntl:Business, firstly in East Anglia and then nationally for the Public Sector segment.  The Creative Industry team at RBS focus on London's fastest growing sector to provide debt, cash management solutions and a range of banking services tailored for the media, music, publishing, technology and telecoms sectors.

Hugh Mason - Pembridge Partners, LLP
Hugh is a television producer and has over 15 experience of running his own business working with clients including Northern Film and Media, Screen Yorkshire, Southwest Screen, NESTA and the Design Business Association and working with the BBC. 

At Pembridge he specialises in working with Governmental organisation and regional development agencies in building ther strategies for growth in the creative industry sector.

Geraint Howells of Kingston Smith

BOOK ONLINE AND RECEIVE A 15% DISCOUNT

To book visit www.businesslink4london.com or alternatively call 0845 60 23 709

Supported by: